Are you looking for a cost-effective and unique way to promote your Heating, Ventilation, and Air Conditioning (HVAC) business? If so, consider decking out your van or truck with a custom vinyl wrap.
Branded HVAC van wraps and trucks are an excellent choice to help you stand out from the competition and attract new customers. Learn more about the benefits of these wraps (and how to pick the best ones) below.
Why Invest in Vinyl Vehicle Wraps?
Vinyl wraps are incredible investments for HVAC businesses of all sizes. Whether yours is a brand new small business or has been around for decades, a vinyl wrap offers many benefits, including the following:
Expand Your Audience
Vinyl-wrapped vehicles help you to build brand awareness and grow your audience.
Even if someone doesn’t need an HVAC technician right when they see your truck or van, they’ll be more likely to remember your business name in the future. As a result, the chances of them searching for and contacting you increase.
Add Credibility to Your Business
Branded HVAC van wraps add credibility to you as a professional and your business as a whole.
Think about it. If you’ve taken the time (and invested money) to create a custom wrap and apply it to your van or truck, it’s more likely that yours is a legitimate business worth contacting when people need help with their heater or air conditioner.
Increase Customer Comfort
These days, people are warier about opening their doors to strangers than ever before. If someone sees your professionally wrapped van or truck outside, though, they’ll feel more comfortable answering the door and letting you enter.
You can help to put customers at ease by wrapping your van or truck, and you get the added benefit of making your vehicle look more official.
Enjoy an Impressive ROI
Some people hesitate about investing in vinyl van or truck wraps because they worry about the upfront cost. However, when you consider the return on investment (ROI), it makes sense to purchase them.
Vehicle wraps have a cost-per-thousand impression (or CPM) of $0.77. That means it costs just 77 cents to attain one thousand impressions on your vehicle — and if you want to reach a million people, you’d only have to spend $770.
As a business owner, you know that the more impressions you get, the greater the likelihood that people will contact you, request estimates, and invest in your services.
Always Be Marketing
Branded HVAC van wraps and truck wraps allow you to market your business at all times, even when you’re off the clock.
Even if your vehicle is just sitting in your driveway or in a parking lot at the grocery store, you’re advertising your business without having to do any work. The wrap does the heavy lifting for you.
HVAC Vehicle Wrap Best Practices
At this point, you might be convinced that wrapping your HVAC vehicles is an effective strategy to stand out from your competitors. However, you might also be wondering how you can design vehicle wraps to see the best results.
Here are some best practices that can help you create impressive wraps in no time:
Include Essential Details
Before you get into the more specific design elements of your vinyl wrap, make sure you’ve included essential details like these:
- Company name
- Business logo
- Contact information
- Services provided
This basic information helps people who walk or drive by your vehicle to know what your business does and how they can get in touch with you. As long as they have these details, they can look you up and contact you about your services.
Use Contrasting Colors
Contrasting colors are essential for all advertising materials, including HVAC vehicle wraps.
Contrasting colors (dark text on a light background or vice versa) ensure that people can easily read your text (even when you’re driving past them on the highway).
Be Consistent
Ideally, the colors you use for your HVAC van or truck wrap should match your other marketing materials. Consistency with your colors allows for better brand recognition and increases the likelihood that people will remember you later.
Use Large Images and Fonts
In addition to contrasting colors, you should also use large images and fonts.
A good rule of thumb for vehicle wrap text height is a minimum of 4-6 inches.
Four-inch text works well for the back of the vehicle, as people will likely read it when they’re stopped behind you in traffic. Six-inch text works better for the side of the van or truck so people can read more easily when you’re driving past them.
Stick to large images, too, so people can distinguish your logo from others and easily recognize your brand.
Consider the Warp Effect
The warp effect could prevent people from quickly recognizing images or reading your text.
No matter what kind of vehicle you drive, the van wrap will be molded onto curved surfaces. In other words, the wrap’s content will be “warped.”
You must take this into account when designing your vehicle wrap and choosing the images and messages you want to include.
Design Around Critical Car Features
In addition to considering the warp effect, you should also think about vital car features like door handles, wheel wells, and license plates.
Make sure these features don’t accidentally cut into the messages or images on your wrap. Otherwise, you could accidentally prevent people from reading key text.
Don’t Overdo It
Finally, remember that less is more — especially when you’re designing an advertisement that people will often see while driving.
If you include too much text on your vinyl wrap, you’ll make it harder for people to pick up on crucial details and learn the essentials of your business. Remember that less information means you can use larger text and images, which makes it easier for people to see and read them.
Wrap Your HVAC Van or Truck Today
Are you ready to improve your business’s advertising strategy and attract more clients? If so, HVAC truck wraps and van wraps can help.
Follow the steps discussed above so you can see the best returns on your vinyl wrap investment.
